the online magazine of 'Yoraps' is another Rnb/Hiphop related genre. researching online magazine's I have come to discover that in order to catch the attention of online viewers the content of the website has to be colourful, bright and eye catching. which is shown in the bright mixture of colours just below the masthead. Gimmicks such as a music waves have also been used to portray that it's a music site. There are also devices in which you can listen to music and watch. The online magazine also includes lures such as ' are you the next breakthrough artists in Hip-hop or RnB'? which entices the reader into reading the magazine as they may want to enter the competition.