Research into Mastheads

Bilboard magazine's masthead is usually of a white, large, font. The magazine's known for having the colours red, yellow, and blue embedded in their font within the letters of b,a, and d. This is iconic as readers will know that the magazine's bilboard. The white colouring of the font also contrasts with the usually bold, and bright colours in the background which is in this case a light brown that fades into a beige colour at the end of the page.
Although this masthead is eye catching and stylish I haven decided not to use this type of font as its it too thin and doesn't represent the type of message I would like to portray in my magazine.